FreshLabs is owned by Luscious Group headed by Founder/CEO Mehrbano Sethi, an award-winning global beauty entrepreneur, and the company behind Luscious Cosmetics. FreshLabs was created to bring Korean skincare science, clinical testing, and simple routines to Pakistani skin.

Yes. FreshLabs is a Pakistani skincare brand developed in partnership with Korean labs for Pakistani skin concerns, weather, and lifestyle powered by K-beauty skincare innovation.

Yes. FreshLabs products are halal certified and developed for the Pakistani market. Full ingredient lists are available on each product page for customers to review .

FreshLabs does not test its products on animals. Our products are developed with safety, performance, and ethical beauty standards in mind.

FreshLabs is real Korean skincare, with ingredients and patented complexes sourced from Korea . Formulated using K-beauty R&D and cosmetic science.The brand focuses on clinically tested products with proven results that target real skin concerns like acne, dullness, dehydration and uneven tone.

No. Most skin does not need a 10-step routine. A good routine can be as simple as cleanser, treatment serum, moisturiser, weekly exfoliation, and daily SPF.

Start with your main skin concern.

For dullness, dark spots, and uneven tone, choose Magic Glow 15% Vitamin C Serum.

For acne, clogged pores, and post-acne marks, choose Breakout Rescue Serum.

For dehydration, tightness, and dull skin, choose Moisture Restore Serum.

For best results, pair your serum with Matcha Melt Jelly Cleanser, Hydrabounce Water Cream, and daily SPF.

FreshLabs products are designed to be effective and balanced. If your skin is sensitive, start slowly, introduce one new product at a time, and patch test before regular use. Avoid layering multiple active products on the same day until your skin adjusts.

Most skincare routines need consistent use for at least 21 to 28 days because that is the natural skin renewal cycle. Some benefits, like hydration and softness, feel noticeable instantly.

FreshLabs products are available online through the official FreshLabs website at tryfreshlabs.com as well as Makeup City branches nationwide.